“The name on the front of your jersey matters a hell of a lot more important than the name on the back”– Miracle

While the prominent display of a colleges team’s logo can undoubtedly increase sales of t-shirts and memorabilia driven by the aspirations, emotions, and feelings of nostalgia within its fan base, here at Enhance Mats we believe there is much more going on. Yes, it’s true that those things are important but they are tied directly to the product that is put on the court, field, ice, mat, etc. every season. Logos give teams unique identities, without those unique identities it is easy for schools to get lost in the noise and become another face in the crowd. When talking to elite coaches a common thread is often the importance of recruiting, it is often referred to as the blood that keeps an organization alive and thriving.

As humans, we are naturally attracted to those who think, feel, and share our same values. If we can identify with a group, person, or movement we are more likely to feel drawn to them. College recruiting is no different. The more consistent the branding the higher perception of value is conveyed to fans, alumnus, coaches, and most importantly players. When high school players look for their next step in development, they are more likely going to choose the program with the most perceived value and prominent logos displayed proudly build trust and loyalty with the new recruits. Nothing is more important to new recruits than the idea that they are a part of something bigger than themselves.

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